BMI

BMI in the Media

BMI has experience of education events and magazines all over the world. Marketing and promotion is the biggest outgoing for any company who wants to operate a successful fair. Without the correct type of marketing, the quality of the visitors will suffer – even if numbers are high.

BMI has contacts within schools, agencies and the National Media built up over many years, who pass information through word of mouth and with traditional advertising methods individually tailored to each city, as well as the new electronic methods that are employed by other events organisers. Using both the traditional and the modern marketing methods ensures that we continue to attract the highest quality students.

Marketing and PR:

1) Press - Adverts in local and national newspapers, student publications and magazines; Featured articles in magazines such as Speak Up and Veja, which has the fourth highest circulation in the world and is read by the most affluent 1% of Brazilians.

2) TV - PR each city to ensure that we are mentioned before the fairs take place and so that each fair is featured. In 2011, Salão do Estudante was the lead story on the Saturday lunchtime news on TV Globo – the National TV channel in Brazil; Click on the videos below to see examples of BMI events on the National and Local TV News.

3) Internet - Extensive promotion through major portals such as MSN and Yahoo, as well as Terra, UOL and IG which are the 3 most popular websites in Brazil; Postings on University websites; E-mail blasts to our database (we do not spam); Our student portal Salão do Estudante received over 1 million hits last year from Brazilian students who wanted more information on studying abroad.

4) Distribution - Invitations are distributed to all major private high schools, foreign embassies, private universities, language institutes, leading multinational companies, as well as major student areas such as student bars, cafes and shopping centres; We also target the most affluent residential areas with invitations through the door.

5) Visits - Campus visits to private universities, private high schools, bi-lingual schools and language schools to invite, target and promote the fairs to students interested in studying abroad. This is backed up by private meetings with student advisors, heads of departments and principals and parents’ groups.

6) Outdoor - Posters in private universities, private high schools, bi-lingual schools and language schools; Billboards in key locations; Posters at the venue where the fair will be held.

7) Parents - Parents are ultimately the decision makers, especially in Latin America. To reflect this, a dedicated campaign will target parents in professional white collar employment.

8) Direct mail - Targeting students, advisors and the heads of departments at high schools and universities, Human Resources Managers, Government officials, Embassies and language travel agents.

9) Sponsors & Partners - Major educational organizations and commercial partners sponsor this event. Past sponsors include MTV, Air Canada, Folha da São Paulo, Varig, GOL, UOL, Istoé Magazine, Speak UP Magazine, Editora Duetto and Editoria Trip. Each city will have both a major newspaper and radio station as a sponsoring media partner.

Media Report 2011

Open publication - Free publishing

Videos

Salão do Estudante Fairs with exhibitors interviews.