Grow your student enrollments at Brazil’s leading international student fair

Now in it's 22nd year, Salão do Estudante is unquestionably the largest and most important series of international student recruitment fairs in Latin America. In March 2016, over 37,000 students parents and executives visited Salão do Estudante to meet more than 150 institutions from 22 countries.  

When planning your strategy for Brazil, it is wise to listen to colleagues who are active in the region, but it is also important to look at what local education agents are doing. Salão do Estudante is the first choice every time! 

Organisations such as Education USA, Education Ireland, Campus France and almost every major educational agency in Brazil participate in Salão do Estudante every year. They are in the market and so always choose the event that delivers the best enrolment outcomes. 

The Salão do Estudante tour presents institutions with a number of different recruitment opportunities:

1. Meet thousands of students and parents, who are in the process of choosing their course abroad. Recruit directly or with the help of your local agent. 

2. Visit leading private high schools in São Paulo, Rio, Curitiba and Salvador to give presentations to students and meet with principals and student counsellors.  

3. Grow your agent network. Meet over 60 leading agents from across Brazil at the BMI Agent Workshop Brazil. This event will take place immediately before the fair in São Paulo on the 8 & 9 of March. 

Salão do Estudante - Spring 2017

São Paulo High School Mini Fairs
10 Mar 2017
São Paulo
11 - 12 Mar 2017
Rio de Janeiro - Barra
14 Mar 2017
Rio de Janeiro High School Visit
15 Mar 2017
Rio de Janeiro
15 Mar 2017
Porto Alegre
17 Mar 2017
18 Mar 2017
Belo Horizonte
19 Mar 2017
Salvador High School Visit
21 Mar 2017
21 Mar 2017
US$ 850 US$ 4,200 US$ 2,700 US$ 500 US$ 3,300 US$ 2,700 US$ 2,700 US$ 2,700 US$ 500 US$ 2,700

What’s included in the exhibitor package?
*A customised marketing campaign that promotes your institution, course levels and destinations

*A fully fitted exhibition stand, with table, two chairs, carpet, lighting and electricity

*Opportunity to use a data scanner to collect detailed leads

*Logo, profile and video on the official fair website

*Access to discount hotel accommodation, translators and onshore printing services

*50% discount on the BMI Agent Workshop Brazil

*The option to join us for visits to leading private High Schools

All prices reflect the cost of a 6m2 furnished stand with the exception of the High School visits in São Paulo, Salvador and Rio de Janeiro that are in a table and chairs format. Larger stands or pavilions are available and commonly utilised. 

The students

How we connect with your travel ready students


Our Google accredited marketing team drive a customized visitor promotion campaign that directly reflects the institutions and countries that are exhibiting at the fair.

  • Marketing channels
  • Search engine marketing campaigns based on your course and study destination
  • Alliances with local embassies, national study organization and advising centers.
  • On campus promotion at top universities and private high schools
  • BMI’s collective digital audience reaches over 400,000 Latin American students a month via our web site, social media and study abroad newsletters
  • Targeted media and corporate sponsors provide us direct access into the homes of affluent families

Collect student data and increase conversions

Lead management is a crucial component of any student recruitment campaign. Our proprietary data scanner technology allows you to collect detailed student information in real time. All name, contact info and key information on what course, country and intended date of study are all captured.

Your database will be ready for follow up the moment you walk out the door of the fair. Simple, easy, effective.


Helping you in Brazil

We know our clients are extremely busy and are consistently traveling the world. To help reduce the stress, BMI offer a range of support services that makes operating in Brazil easier and more cost effective.

Print In Brazil

Avoid costly shipping and customs problems. BMI can manage your printing in Brazil and have it waiting for you on your stand or delivered to local partners such as agents or advising centres.

Lost In translation

Translators can be organised to help you on your stand. They are especially helpful when talking with parents or if you are only sending one representative.

Save on accomodation

As an exhibitor you will gain access to discounted room rates before, during, and after the fair.

Printing of stands graphics

Tired of carrying posters and pop up stands? Printing your graphics directly onto the stand walls looks fantastic, professional and is very cost effective.

Organisations who frequently participate

Media Partners & Sponsors