Recruit students from the United Arab Emirates

An affluent mobile population, an emphasis on gaining a high-quality education and ever-growing scholarship programmes makes the UAE a dynamic recruitment opportunity. Three distinct groups make up the almost 5,000 visitors we receive each series: national citizens with access to generous scholarship programmes; wealthy inter-generational expatriate families; and western expatriates whose children attend international schools.

One of the richest nations in the world, the UAE is a country of ambition and education is a fundamental priority for both families and the government – at both local and national levels.

The United Arab Emirates has one of the highest GDPs in the world and continues to grow with continued international and local investment.

Emiratis students typically speak Arabic but almost all students (and parents) speak English and are eager to practice or make use of their skill overseas.

The UAE is also a country full of ambition. Despite excellent in-country high schools and universities, a large number of students (and parents) choose to study overseas. Unlike many other countries, local students who meet the criteria have access to unlimited scholarships and expatriate parents have the funds to support the international study ambitions of their children.

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  • Under the patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture and Knowledge Development.
  • Over 4,500 visitors to the Dubai & Abu Dhabi Fairs in April 2016
  • Meet students planning to study abroad as well as parents.
  • Collect student data and increase conversions
  • Workshop to meet with school counsellors and scholarship agencies also available
Dates City Country Standard Rate
19 Oct 2017 Abu Dhabi UAE US$ 2,700
20 - 21 Oct 2017 Dubai UAE US$ 4,200
Abu Dhabi
19 Oct 2017
US$ 2,700
20 - 21 Oct 2017
US$ 4,200

What's included?

Each exhibitor will receive (click below to see details):

Fully fitted exhibition stand

Free Student Scanner App

Save on accommodation

Marketing campaign

Brand exposure

Extra Services

To make your participation easy and successful BMI provides the following optional services:

Print in the Gulf

Lost in translation

Printing of stand graphics

How we connect you with the right students

BMI deploy a multi-channel marketing strategy that is based on the individual recruitment needs of each of our participating exhibitors. By utilizing the following channels, we connect you with students who are in the final stages of choosing their international course and institution.

  • Search Engine Marketing Campaign
  • Strong Networks
  • On Campus Promotion
  • Targeted Advertising
  • Direct Access to Affluent Families

Visitor Statistics

UAE Global Education Fairs - March 2017


Abu Dhabi 714
Dubai 1.496
Total 2.210

When do they plan to study?

Within 3 months 13%
3 - 6 months 26%
In 6 months - 1 year 33%
In 1 year or more 28%

Where they want to study?

Australia 18%
Canada 36%
China 7%
France 22%
Germany 17%
Holland 6%
India 26%
Ireland 15%
Italy 4%
Lebanon 8%
Malaysia 17%
New Zealand 4%
Oman 7%
Qatar 21%
Singapore 15%
South Africa 3%
Spain 8%
Switzerland 11%
Thailand 8%
UAE 24%
UK 35%
USA 37%

Courses they want to take

Undergraduate 46%
PhD 10%
MBA 14%
Masters 37%
Language Programmes 18%
Career Based / Vocational 17%
Certificate / Diploma Courses 25%
Executive Programmes 14%
High School / Summer Camps 8%

Official Partners & Sponsors